Advice on care
Impartial Care Fee Advisers

Advice on care

Experts in paying for care

More About Advice on Care

Here at Advice on Care we are specialist care fees advisers dedicated to offering clear and precise advice on paying for care. We do not arrange or provide care.

We are IFA’s who work families to find the best possible way of funding and securing a parent or relative’s care, at least cost.

We understand your situation.

Paying for care is complex with different rules depending on which country you live in and whether you need care at home or in a care home.

We have been helping families pay for care since 2004 and with our Principal having had to fund his own mother’s care, we understand how difficult arranging and paying for care can be. That’s where we can help

We do all we can to explain the rules, help minimise the cost of care and to design a personalized care fees plan that not only ensures your parent or relative will be able to continue receiving the care they deserve but also minimises its cost and preserves as much money as possible. 

To help you we also provide a series of FREE factsheets for you to download.

National Coverage – Personal Service

By using virtual meetings, not only are we able to advise and help families throughout the UK including Scotland and Wales, but can arrange appointments that suit you and allows all Powers of Attorney .to be involved in discussions no matter how far apart they live.

A little more about our Principal – Keith Hargraves

Keith has been a financial adviser since 1983 and is Diploma qualified.

Having experienced his own mothers need for care first-hand, Keith has become passionate about ensuring other people receive the quality of care which he found so lacking

He has therefore gone on to become a specialist in paying for care and is an accredited SOLLA adviser (Society of Later Life Advisers) the standard for excellence in care fees advice as well as an Equity Release Council registered adviser.

So whether you need to pay for your own care at home or now need to pay for your parent’s care in a care home, speak to us to fully understand your options and to minimize your fees.

I hope you'll will find this information helpful and I very much look forward to being able to help you secure the care you want.


Keith Hargraves (BA Hons) Dip PFS
SOLLA Accredited Later Life Adviser & Care Fees
Planning Specialist

Why Choose Advice on Care?

  • We offer personal home consultations throughout England and Wales
  • We always check entitlement to FREE NHS Continuing Healthcare before making any other recommendation.
  • We are totally impartial and provide FREE immediate need annuity quotes from all providers.
  • We minimise the cost of care by checking entitlement to all possible State benefits.
  • We consider all funding options before arranging any care plan -including looking at Deferred Payment Plans
  • We don’t only set up a plan we stay in touch and periodically check the ongoing appropriateness of any plan.
  • We are SOLLA accredited care fee specialists with over 19 years experience.

How to organise a free initial consultation

We would very much like to help you.

If you would like discuss your needs with an experienced care fees adviser, complete our enquiry form or simply call us on  FREEPHONE 0800 180 4336.


Contact us

Head Office Address:
Advice on Care
267 Barrowby Road, Grantham, Lincolnshire, NG31 8NR

Telephone: 0800 180 4336



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The information contained in this web site is for general information only and is not financial, investment or tax advice. It is also subject to the UK regulatory regime and is therefore restricted to consumers based in the UK. If you would like to discuss a particular issue or generally ask us how we can advise on your particular situation then please contact us.

FCA does not regulate Tax Planning, wills or estates.

Advice on Care is a trading name of Keith Hargraves who is an appointed representative of 2plan wealth management Ltd. Keith Hargraves is authorised and regulated by the Financial Conduct Authority and is entered on the FCA register ( under reference 534065.

2plan wealth management Ltd’s registered address is: 3rd Floor, Bridgewater Place, Water Lane, Leeds LS11 5BZ. Telephone 0113 302 1360. Registered in England Number 05998270.

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